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Search works differently now.

When people ask Google about a service like yours, they often see an answer at the top of the page instead of a list of links. Google creates that answer from just a few sources. If your business isn’t included, you won’t be seen, even if you rank high.


We help businesses become the source for Google AI Overviews and build the trust signals needed for a Knowledge Panel.


This means more people see you, trust you, and contact you, even those who never look past the first answer.

What are AI Overviews?

An AI Overview is the summary Google puts at the top of the results page. It takes facts from a few websites and gives them credit with a link. For example, if you ask "who fits commercial flooring in Bournemouth," Google might answer directly and name a few companies.



This means two things. First, if Google quotes you, you appear above all regular search results. Second, if Google answers without mentioning you, most people won’t click through to your site or anyone else’s.

What is a Knowledge Panel?

The Knowledge Panel is the box on the right side of the results page, or at the top on mobile. It shows your company’s name, logo, founding date, location, and social profiles. Google creates it automatically when it’s sure it knows who you are.



You can’t buy or apply for a Knowledge Panel. You earn it by making your business clear and consistent across the web, so Google can verify it from different sources. This is more important now, as AI tools rely on Google’s Knowledge Graph to decide which businesses are real and trustworthy.

Why this matters now

People now ask AI tools the same questions they once typed into Google. Questions like "Who’s the best commercial cleaner near me?" or "What does an office refit cost?" These are buying questions, and the businesses named in the answer get the enquiries.



If Google quotes your competitor and not you, you’re missing out on work you never even know about.

The bit most people get wrong

AI Overviews use the same index as regular search results. Google builds them from pages that already rank well. There’s no shortcut that skips SEO. If your site doesn’t rank, it won’t be quoted.



AI Overviews reward different things than traditional SEO. Google looks for clear, factual answers on your page. Long or vague content is hard to quote. Direct answers, specific numbers, and a clear structure are easy for Google to use.


That's the gap we work on.

How it works

01 Visibility audit

We check where you currently appear in AI results for the questions your customers actually ask, and where competitors are being quoted instead.

02 Priority plan

We identify questions worth optimising for- the ones that match your goals.

03 Delivery

Content restructuring, schema and entity work, citation building, ongoing optimisation.

04 Monthly reporting

What's changed, what's ranking, what's being quoted, and what we're doing next.

Who this is for

Established service businesses that already get work from their website, or should be, and want to stay visible as customers shift to AI-led search. It works best alongside an existing SEO programme, because the two share the same foundations.


If your site doesn't rank at all yet, start with SEO; we'll tell you that honestly rather than sell you something that won't work.


Still not sure this is for you?

Request an SEO Audit

Have more questions about AI SEO?

Read the answers to some of the common questions we get asked about AI SEO.

  • What is AI SEO?

    AI SEO is the work of making your business visible in AI-generated search results — Google's AI Overviews, AI Mode, and assistants like ChatGPT and Gemini. It builds on traditional SEO rather than replacing it, focusing on making your content easy for AI systems to quote and your business easy for them to verify.

  • How is AI SEO different from normal SEO?

    Traditional SEO aims to rank your page in a list of links. AI SEO aims to get your business named inside the answer at the top of the page. Ranking is still the entry requirement Google builds AI Overviews from pages already ranking — but being quoted depends on how clearly your content answers the question and how credible your business looks as a source.

  • Do I need to rank in Google before I can appear in AI Overviews?

    Yes. Google generates AI Overviews from pages already appearing in its normal search results, not from a separate index. If your site doesn't rank for a topic, it won't be cited in the answer. That's why AI SEO works best alongside an active SEO programme.

  • How long does it take to see results?

    Content and structural changes can affect AI Overview visibility within a few weeks, because Google re-crawls and re-evaluates pages continuously. Knowledge Panel and entity work takes longer,  typically three to six months before Google has gathered enough corroborating evidence, and sometimes longer for newer businesses.

  • Can you guarantee I'll appear in AI Overviews?

    No. Google decides which sources it quotes, and the results change constantly, the same question can produce different sources on different days. Any agency guaranteeing placement is either misunderstanding how it works or misleading you. What we can guarantee is that we'll build every signal Google looks for and show you honestly what's changing.

  • Can you guarantee a Knowledge Panel?

    No. Knowledge Panels are generated automatically when Google is confident it understands who your business is and what it does. Our job is to create the conditions that make one likely.

  • Why has my website traffic dropped even though my rankings haven't?

    This is the most common symptom of AI Overviews. When Google answers a question directly at the top of the page, fewer people scroll down and click through so you keep your ranking but lose the visit. If your impressions are steady and your clicks are falling, AI results are almost certainly absorbing the difference.

  • Does your AI SEO help with ChatGPT and other AI assistants too?

    Yes. Clear, factual content, consistent business information, and credible mentions across sources the AI trusts.


    Our main focus is Google AI Overviews and the Knowledge Panel, because that's where the buying-intent searches happen for local service businesses, but the same work improves how you're represented elsewhere.

  • What actually makes content more likely to be quoted?

    There are four main things that matter and affect the likelihood that you will appear in AI searches. A direct answer in the opening lines rather than a build-up. Specific details, prices, timescales, coverage areas, real numbers instead of general claims. Clear structure with proper headings and question-and-answer sections. And recency, since most AI citations come from content published or updated in the last year or two.

  • What is structured data and why does it matter?

    Structured data is code added to your website that tells search engines exactly what your business is, rather than leaving them to guess from the words on the page. It confirms your name, location, services, opening hours and the profiles that belong to you. It doesn't improve rankings directly, but it's central to how Google builds its understanding of your business and that understanding is what produces a Knowledge Panel.

  • Is this worth it for a small local business?

    It depends on whether your customers search before they buy. If people find you through recommendation and word of mouth, your money is better spent elsewhere. If they search for a service like yours and compare options, then being named in the answer is worth having, particularly for local searches, where AI results and Google Maps appear together above everything else.

  • Will this work if my website is old or poorly built?

    Sometimes, but not well. If your site is slow, hard to read on a phone, or badly structured, that limits everything else, Google struggles to extract clean answers from a messy page. We'll tell you at the audit stage if the site itself is the bottleneck, rather than take money for optimisation that can't work.

  • What do I get each month?

    Ongoing content and technical optimisation, entity and citation work, and a monthly report showing where you appear in AI results, how that's changed, and what we're working on next. You'll also get direct access to the person managing your account — not a ticket queue.

  • Do I have to sign a long contract?

    No.  We ask for an initial three-month  term because the work needs time to take effect; then it runs month to month. We'd rather earn the renewal than lock you in.

  • How much does it cost?

    Our AI SEO service starts at £349 per month.

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