Affordable Local Seo Services in Christchurch
Helping businesses with online visibility in Christchurch, Bournemouth, the New Forest and Southampton
Search engine optimisation or SEO is often misunderstood. Many people will believe that if you are at the top of Google for a particular keyword, you will be ranking for that keyword everywhere in the world, or at least in the country! Unfortunately, that is very rarely the case, and in most instances, it would be a waste of time and effort trying to rank for a specific keyword nationally.
Most companies have a specific geographic area where they conduct their business. That might be the county, such as Dorset, or a smaller area, such as their town, such as Bournemouth or Christchurch.
This is where Local SEO comes into play. Local SEO is the practice of targeting a keyword in a specific area. Sometimes that area may be a county, such as Dorset or Hampshire or a city such as Bournemouth or Southampton. Or it may be an area such as the New Forest or even a village such as Christchurch.
At Overt Digital Media we help many businesses to climb up the search results in their local area.
Affordable Local SEO Services For Small & Medium Sized Businesses
What is Local SEO
Getting you more local customer from your website
Local SEO is the process of ranking highly for a particular keyword or search term for a specific area.
Local SEO keywords (the terms your customers type into Google when looking for your services) should always include a geographic reference for the area you are targeting.
This can either be the name of the area you are targeting such as Bournemouth or Christchurch or it could be a term such as ‘web designer near me’ or ‘web design Southampton’.
Whether you are trying to target customers in Dorset, Bournemouth, or Southampton, Hampshire, the process is very similar. What can differ is the time and effort required and the language used in the copy of your website. As always, the time needed to rank at the top of Google for a particular key will depend on how competitive that keyword is.
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How to implement an effective Local SEO Strategy?
Get to the top of Google in your local area
Local SEO requires specific techniques and tools to increase the visibility of your website in a specific location. An optimised Google Business Profile is essential to help your rankings in a particular area.
Google Business Profile
Optimising your Google Business Profile is relatively simple. First, ensure that it has correct information such as your address and opening hours, post updates regularly and get as many good reviews as possible.
Website Content
The next key part of an effective local SEO strategy is ensuring that your website’s content has the correct information about the areas you service on it. You may want to build specific pages for certain areas in certain instances.
Blogging
Blogging can also be used to enhance your local SEO rankings. For example, if you have recently helped a customer in a particular area you can write a Blog or ‘case study’ detailing the service you provided and reference the area that your customer is located in.
Local Directories
Adding your website to local directories will also help to push you up the search results. There are hundreds of online directories, most of which are national, but ensuring your name, address and phone number are listed will help. It is also helpful to look for other more local directories, such as Chambers of Commerce and list your business there as well.
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How much does Local SEO cost?
The cost of an SEO is a ‘piece of string’ question. Primarily it will depend on the experience and expertise of the SEO consultant or agency you are engaging with. Prices for search engine optimisation can start from £200per month up to several thousand pounds per month. Some industries or regions can be highly competitive, particularly in cities that are saturated with a particular sector.
It is always good to shop around and speak to several SEO agencies. However, with local SEO it is usually best to engage with an SEO agency or consultant who is located in the area and has good local knowledge.
How long with it take to get to the top of Google in my area
This depends on several factors, firstly how competitive the keyword is. Secondly, the expertise and competence of the SEO agency or consultant you are using and, finally how much time and effort is being put in to rank for the keyword.
Search Engine Optimisation is primarily about time and effort. The more time and effort you put in to ranking for a particular search term, the better and quicker results you will get.
Generally speaking, you should expect to start seeing results within 3 to 6 months. Trying to rank for a term such as ‘Web designer in Christchurch’ is easier and quicker than ‘Web Designer in Southampton’
However, there is no guarantee. Search engine optimisation is like a race with no finish, it is the person in front who is winning, and if someone puts in more work than you, generally, they’ll be winning the race. However, that can and does change all the time.
Other SEO Ranking Factors
Website Design
Good web designers will factor good search engine optimisation practices into any new website build. This is because the structure of your website is an important SEO factor. So ensuring that best web design and SEO practices are built into your website can be the difference between being able to rank highly on Google or not.
Technical Settings
Certain factors like having a mobile friendly website and fast load times may seem obvious. Still, there are also many other factors such as internal linking of web pages, image sizes and word count that can also impact your SEO performance.