Affordable SEO Services in For Small & Medium Sized Businesses

Standard SEO Plan

1. Website optimisation up to 3 pages and 5 keywords (includes: SEO and onsite copy)
2. Keyword research
3. Google My Business Optimisation (improve your local search!)
4. 1 monthly Google Business Posts
5. 10 x business directory listings per month
6. Technical SEO
7. Keyword Ranking tracking and analysis
8. Online dashboard
9. Monthly Report
   

MOST POPULAR

Enhanced SEO Plan

1. Website optimisation up to 5 pages and 10 keywords (includes: SEO and onsite copy)
2. Keyword research
3. 1 x Quality Content Piece per 8 week 'sprint' (e.g. 1 x 500 - 750 word article relevant to your business)
4. 2 monthly Google My Business Optimisation (improve your local search!)
5. Technical SEO
6. 15 x business directory listings per month
7. Link building
8. Keyword Ranking tracking and analysis
9. Online dashboard
10. Monthly Report
    

Best Value

Premier SEO Plan

1. Website optimisation up to 10 pages and 25 keywords (includes: SEO and onsite copy and addition of new pages if/where required)
2. Keyword Research
3. 2x Quality Content Piece per month (e.g. 1 x 500 - 750 word article relevant to your business or slideshow video or infographic)
4. Technical SEO
5. Keyword Ranking tracking and analysis
6. 25 x business directory listings
7. Google My Business Optimisation (improve your local search!)
8. 4 Google Business Posts per month
9. Targeted Link building (via guest posting / blogger outreach etc)
10. Online dashboard
11. Monthly report

Search Engine Optimisation Goal Setting & Objectives

Here at Overt Digital Media, we take our client's requirements for their websites very seriously. We work closely with each client to help to manage their goals and expectations for their website to achieve the most successful results.

The whole process of building, actioning and assessing SEO strategies can be time-consuming. It takes time for an SEO strategy to yield results. Therefore, at Overt Digital Media, we keep our clients updated on the actions and progress of their SEO service so they can see the return on their investment.

An alternative to SEO is Google Ads or PPC campaigns. Ads can be helpful when our client requires a quick result. We can provide both an SEO service and Google Ads. Google Ads are a quick fix, but you lose your position when you stop the service. SEO takes longer but provides long-term results.

Using the appropriate and relevant terminology is key to the performance of SEO. At Overt Digital Media, we conduct extensive keyword research to identify the best search terms to help you achieve your goals and grow your business. Keyword research is the foundation of any SEO campaign. 

Keyword Research

Here at Overt Digital Media, by researching the keywords that are used for search queries, we can establish the search volumes and level of competition on Google. In doing this, we can ensure that our client's website contains valuable content that will be accessible to their target audiences in the SERPs.

There are essentially three factors to keep in mind when conducting keyword research:

1) Search volume - how many times is the search term typed into Google? If no one is searching for the keyword, then there is no point trying to get to the top of Google for it. Many companies try to rank for terms that only industry experts use (i.e. jargon). You want to use the terminology your customers use.

2) Competitiveness - How likely is it that you will be able to rank for the keyword in a reasonable time. Unfortunately, small businesses don't have unlimited time or money to try to rank for the most popular keywords.

3) Commercial intent - how likely is the person searching to purchase? Most small businesses work with an SEO agency to generate business instead of awareness. 

SEO Planning

At Overt Digital Media, we plan the SEO campaign with our clients to agree on the best strategy to achieve your goals.

There are various ways in which this can be completed. For example, some of our clients prefer to follow a staged approach broken down into task lists. Metadata, broken links and accessibility are just a few of the aspects that can be discussed when exploring the Technical SEO and Site Health of the client's website.

Alternatively, we can provide a less technical overview for our clients that can cover local SEO strategies and can be more achievable in the short term. Follow-up stages could then cover national SEO or shorter tail keywords.

Overt Digital Media offers a flexible approach to planning Search Engine Optimisation for our client's websites. This approach accommodates necessary changes that arise over time, which, in turn, ensures that the SEO performance is targeted to maximise traffic to their sites.

Structuring your website for SEO

One common issue with Web Design companies is that they believe that Development and SEO are often conducted separately and in isolation. 

Many businesses think search engine optimisation is something to be carried out once the website has been built. While technically, this is not incorrect, websites that embrace SEO within the heart of the build are the ones that get better and quicker results.

How a site is structured can impact the user experience in either a positive or negative way.

Website visitors are impatient and if they cannot immediately find the information they want, they will move on to the next website in the search results. This is called a 'bounce'. Websites with a higher bounce rate will be penalised by search engines like Google and are less likely to rank.

Structuring your website so that it is easy to use and navigate will positively impact your SEO strategy and will help you generate more leads.

SEO Measurement: Performance & Success

Search engine optimisation is often seen as a 'black art', and you have to trust that your SEO agency is doing what they promised.

Whilst SEO processes can be confusing, the results shouldn't be.

At Overt Digital Media, we provide a monthly report to all our SEO clients that will tell them how their website is ranking and how many visitors have been on it in the past month. We will also tell you how many leads your website has generated over that month.

Local SEO

Many companies have specific geographic areas where they conduct their business. This may be as small as a few square miles, their local town, for example

For example, a law firm in Christchurch may know that most of their clients live within a 5-mile radius. 

Factoring in the specific locations you want to rank for is key to a successful local SEO strategy. 

There is no point trying to rank at the top of Google for a Law firm in Bournemouth as potential customers won't travel that far to use a service they can get much closer to home.

Social Media and SEO

Social media helps with search engine optimisation. Whilst social media doesn't directly contribute to your ranking in search engine results pages (SERPs), it does increase the visibility of your brand and website.

Any good SEO agency will factor social media into any search engine optimisation service.

Link Building

At Overt Digital Media, we assure our clients that the SEO for their websites does not use link building in an attempt to deceive search engines. This would potentially result in a manual or automatic Google penalty. So instead, our focus is to cover all aspects, including social media optimisation, content strategy, local SEO and NAP consistency, and technical and on-page SEO.

Having one quality link is more valuable than having many low authority links.

Content Strategy

Due to the ever-changing nature of most industries, Overt Digital Media offers ongoing updates to our client's websites. This ensures they get the best return on their investment from their SEO service.

Search engines love new content, so regular content updates will improve rankings and visibilty.

One of the most effective ways of adding new SEO optimised content is to publish a regular blog.

These can be case studies, company updates, industry news or thought leadership articles. 

At Overt Digital Media, we can provide a professional blog writing service as part of your SEO package.

In addition, client's websites can be updated by adding articles that the use of different mediums, including podcasts and videos, can enhance.

Content is key for SEO

Good, engaging content is essential to help your website rank and convince visitors to purchase from you.

There are several key questions we will regularly ask. These include:

1. What content is missing from your website
2. Could we present the existing content more engagingly with videos, images or infographics
3. Would a particular section benefit from a dedicated page?
4. Could schema markup help Google understand the content better?

Challenging our clients is essential to get the best results from your SEO package. We work closely with our clients to understand their business and suggest new keywords and strategies. Improving the rankings is only half the battle. Convincing website visitors to become a lead or a customer is the key goal of anyone paying an SEO agency to optimise their website. This leads us to the final area of Conversion Rate Optimisation.

Conversion Rate Optimisation

The increase in the percentage of users or website visitors to follow the desired action is called "conversion rate optimisation".

We work with our clients to ensure that their website achieves its objectives and continues to improve. 

A key way of doing this is building Artificial Intelligence rules that personalise the content and experience for each visitor. Artificial Intelligence has been shown to convert up to 19% more leads than websites without A.I. 

You can read more about our A.I. websites here. 

Website SEO Audit

Conducting a website SEO audit is a great way to understand how your website currently performs in search engine results. It is a comprehensive evaluation of your website’s content, structure, and performance.

By conducting a website SEO audit, you can identify areas of improvement and make necessary changes to improve your website’s visibility and ranking. It can also help you identify any technical issues that may be causing problems with your website’s search engine performance.

A website SEO audit can help you understand what changes need to be made to ensure that your website is optimized for search engine results. It can also provide you with insights into how to improve your website’s content, structure, and performance. By conducting a website SEO audit, you can determine which