Affordable SEO Services in For Small & Medium Sized Businesses
Overt Digital Media will help to get you on page one of Google. We will help you to Increase the number of leads you get from your website with our affordable SEO packages.
Why Optimise your website?
Get more customers from your website
As a business owner, you know how important it is to have a strong presence online. Having a website is a great start, but if your website isn’t generating leads, then it’s not doing its job. An SEO service can help you get more leads from your website by improving its visibility in search engine results. With the right SEO strategy, you can make sure your website ranks higher in search engine results, so more potential customers can find it.
Our affordable SEO service will increase the traffic to your website by boosting your rankings in the Search Engine Results Pages (SERPs) and bring you more customers.
Our SEO experts have an average of 20 years of experience in helping customers increase their website traffic. they will help you to understand what keywords will work best for your website, help to update your content to convert more website visitors to leads for your business.
We offer a free no-obligation assessment of your website by our SEO experts who will provide you with a report on how you can improve the number of leads your website generates for your business.
Request a Free SEO Audit Today
Our Proven SEO Methodology
SEO is not a “set it and forget it” approach. As search engines evolve and technology advances, successful SEO campaigns require a comprehensive and ongoing strategy.
That’s why we’ve developed our own proven SEO methodology that takes into account all the latest search engine algorithms and industry best practices. You can read an overview of how we help our customers optimise their websites and climb the rankings in Google to get more leads and sales.
Get in touch and one of our SEO consultants will be happy to discuss how we can help you get better search engine rankings and increased visibility for your website.
01 On-Page SEO
On page SEO is an important part of any website's success. It is essential for getting more leads and improving website visibility. As a leading SEO agency, we optimise your website’s content, and structure, to ensure that search engines can easily crawl and index your website.
We also help you create content that is targeted towards your target audience, ensuring that you have the best chance of getting more leads.
Blogging is another key element for a successful SEO strategy. Our Copywriters will not only write compelling content for your websites' pages but can also write engaging SEO blogs.
With our affordable SEO services, you can be sure that your website is optimized for success.
02 off-page SEO
Off page SEO components are essential for any website to rank higher in search engine results. Building backlinks is one of the most important off page SEO components. It involves getting other websites to link to yours, which helps boost your website's ranking.
We will also list your business in online directories to increase its visibility and credibility online.
Additionally, creating a Google Business profile and optimizing it for SEO can also help your website rank higher. This will involve providing accurate information and making sure that your profile is up to date. By doing this, your website will be more likely to appear when people search for relevant keywords
03 Technical SEO
Technical SEO is a term that refers to the parts of your website that you cannot see such as the coding, site structure, and speed etc. It is important that the technical SEO elements of your website are addressed as they will ensure that search engines can crawl and index your site easily.
Whilst on-page is largely about the content of your website, what people can see and read, technical SEO will be all of the stuff behind the scenes that makes your website run smoothly and quickly.
There are many elements to consider with technical SEO but the key elements include:
- Site structure
- Sitemaps
- Mobile optimisation
- Website speed
04 Content Creation
Content is a huge part of any SEO strategy. It is important for SEO because it helps to increase website traffic and visibility.
Content creation as part of an SEO strategy also helps to build links, increase user engagement, and improve conversions (i.e. sales). Content can include:
- Blog posts,
- Articles,
- Case studies
- Videos,
- Infographics
We will work with you to create a content strategy for your website to ensure that it is always kept up to date with new relevant content that will not only drive more visitors to your website but also help to convert those visitors into customers
Get to the Top of Google in your area
Optimise your website for Google Maps with our Local SEO services
Local SEO is all about getting to the top of Google for searches conducted in your area. So if you are looking for more customers in Bournemouth, Christchurch, Poole or Southampton, our SEO consultants have excellent local knowledge to get you ranking at the top of Google
Local SEO is an essential tool for businesses looking to get more customers and build their brand locally.
By optimising your website for local search results, you can increase website traffic, boost visibility, and drive more customers to your business. Local SEO involves optimising your website content, including titles, descriptions, and keywords, to target local searches.
With the right local SEO strategy, you can increase your website’s visibility in local search engine results, helping you to reach more potential customers and increase your website traffic. Local SEO is an effective way to establish your business as a local leader and build your brand locally.
Full SEO Audit
We conduct a full SEO audit of your website to understand how it is performing.
We will identify any issues that need fixing or areas that can be improved. Subsequently we will also conduct extensive research to understand what questions and phrases your customers are searching for.
Once we have conducted your SEO audit we will talk through the results with you and agree a strategy that will help you get to the top of Google for the keywords and phrases your customers are searching for
Optimisation
After we have finished this keyword research we will then optimise all of the key areas within your website to ensure that they contain these terms to help you rank higher on Google.
We will then look at the copy (writing) on your website to ensure that it not only contains the keywords your customers are searching for but that it is also compelling enough to convert your website visitors into customers.
Conversion Rate Optimisation
Getting lots of visitors for your website is only half the battle. Your website must also convert those visitors into leads or customers
Conversion rate optimisation (CRO) is a process of improving the performance of a website in order to get more leads and sales. It involves assessing user behaviour and making changes to increase the number of visitors who convert into paying customers.
By taking the time to optimise your website for conversions, you can see an increase in leads and sales. CRO is an essential part of any successful digital marketing strategy, and it can help you to get more out
Our websites use Artificial Intelligence to convert 19% more leads from your website
Affordable SEO Packages
Affordable SEO packages that deliver great results
We want to ensure you get results and offer a 'do it for you' service. We keep things simple at Overt Digital Media we offer a tailored service for our customers to ensure that we are delivering a significant return on your investment.
By partnering with Overt Digital Media you can benefit not just from an affordable SEO package increasing the number of visitors to your website but also a modern website with Artificial Intelligence converting more of those visitors into leads.
Standard SEO Plan
£249 pm
- Website optimisation up to 5 pages and 10 keywords (includes: SEO and onsite copy)
- Keyword research
- Google My Business Optimisation (improve your local search!)
- 1 monthly Google Business Posts
- 10 x business directory listings per month
- Technical SEO
- Keyword Ranking tracking and analysis
- Online dashboard
- Monthly Report
MOST POPULAR
Enhanced SEO Plan
£395 pm
- Website optimisation up to 10 pages and 15 keywords (includes: SEO and onsite copy)
- Keyword research
- 1 x Quality Content Piece per 8 week 'sprint' (e.g. 1 x 500 - 750 word article relevant to your business)
- 2 monthly Google My Business Optimisation (improve your local search!)
- Technical SEO
- 15 x business directory listings per month
- Link building
- Keyword Ranking tracking and analysis
- Online dashboard
- Monthly Report
Best Value
Premier SEO Plan
£595 pm
- Website optimisation up to 10 pages and 50 keywords (includes: SEO and onsite copy and addition of new pages if/where required)
- Keyword Research
- 2x Quality Content Piece per month (e.g. 1 x 500 - 750 word article relevant to your business or slideshow video or infographic)
- Technical SEO
- Keyword Ranking tracking and analysis
- 25 x business directory listings
- Google My Business Optimisation (improve your local search!)
- 4 Google Business Posts per month
- Targeted Link building (via guest posting / blogger outreach etc)
- Online dashboard
- Monthly report
Get In Touch With An SEO Consultant Today
Get in touch with an SEO Consultant
Generate more leads from your website with our proven SEO processes
We do this in two ways. Firstly, with search engine optimisation, we increase the number of visitors that your website receives. Secondly, conversion rate optimisation, creating great content that convinces those visitors to get in touch.
Search Engine Optimisation Goal Setting & Objectives
Here at Overt Digital Media, we take our client's requirements for their websites very seriously. We work closely with each client to help to manage their goals and expectations for their website to achieve the most successful results.
The whole process of building, actioning and assessing SEO strategies can be time-consuming. It takes time for an SEO strategy to yield results. Therefore, at Overt Digital Media, we keep our clients updated on the actions and progress of their SEO service so they can see the return on their investment.
An alternative to SEO is Google Ads or PPC campaigns. Ads can be helpful when our client requires a quick result. We can provide both an SEO service and Google Ads. Google Ads are a quick fix, but you lose your position when you stop the service. SEO takes longer but provides long-term results.
Using the appropriate and relevant terminology is key to the performance of SEO. At Overt Digital Media, we conduct extensive keyword research to identify the best search terms to help you achieve your goals and grow your business. Keyword research is the foundation of any SEO campaign.
Keyword Research
Here at Overt Digital Media, by researching the keywords that are used for search queries, we can establish the search volumes and level of competition on Google. In doing this, we can ensure that our client's website contains valuable content that will be accessible to their target audiences in the SERPs.
There are essentially three factors to keep in mind when conducting keyword research:
1) Search volume - how many times is the search term typed into Google? If no one is searching for the keyword, then there is no point trying to get to the top of Google for it. Many companies try to rank for terms that only industry experts use (i.e. jargon). You want to use the terminology your customers use.
2) Competitiveness - How likely is it that you will be able to rank for the keyword in a reasonable time. Unfortunately, small businesses don't have unlimited time or money to try to rank for the most popular keywords.
3) Commercial intent - how likely is the person searching to purchase? Most small businesses work with an SEO agency to generate business instead of awareness.
SEO Planning
At Overt Digital Media, we plan the SEO campaign with our clients to agree on the best strategy to achieve your goals.
There are various ways in which this can be completed. For example, some of our clients prefer to follow a staged approach broken down into task lists. Metadata, broken links and accessibility are just a few of the aspects that can be discussed when exploring the Technical SEO and Site Health of the client's website.
Alternatively, we can provide a less technical overview for our clients that can cover local SEO strategies and can be more achievable in the short term. Follow-up stages could then cover national SEO or shorter tail keywords.
Overt Digital Media offers a flexible approach to planning Search Engine Optimisation for our client's websites. This approach accommodates necessary changes that arise over time, which, in turn, ensures that the SEO performance is targeted to maximise traffic to their sites.
Structuring your website for SEO
One common issue with Web Design companies is that they believe that Development and SEO are often conducted separately and in isolation.
Many businesses think search engine optimisation is something to be carried out once the website has been built. While technically, this is not incorrect, websites that embrace SEO within the heart of the build are the ones that get better and quicker results.
How a site is structured can impact the user experience in either a positive or negative way.
Website visitors are impatient and if they cannot immediately find the information they want, they will move on to the next website in the search results. This is called a 'bounce'. Websites with a higher bounce rate will be penalised by search engines like Google and are less likely to rank.
Structuring your website so that it is easy to use and navigate will positively impact your SEO strategy and will help you generate more leads.
SEO Measurement: Performance & Success
Search engine optimisation is often seen as a 'black art', and you have to trust that your SEO agency is doing what they promised.
Whilst SEO processes can be confusing, the results shouldn't be.
At Overt Digital Media, we provide a monthly report to all our SEO clients that will tell them how their website is ranking and how many visitors have been on it in the past month. We will also tell you how many leads your website has generated over that month.
Local SEO
Many companies have specific geographic areas where they conduct their business. This may be as small as a few square miles, their local town, for example
For example, a law firm in Christchurch may know that most of their clients live within a 5-mile radius.
Factoring in the specific locations you want to rank for is key to a successful local SEO strategy.
There is no point trying to rank at the top of Google for a Law firm in Bournemouth as potential customers won't travel that far to use a service they can get much closer to home.
Social Media and SEO
Social media helps with search engine optimisation. Whilst social media doesn't directly contribute to your ranking in search engine results pages (SERPs), it does increase the visibility of your brand and website.
Any good SEO agency will factor social media into any search engine optimisation service.
Link Building
At Overt Digital Media, we assure our clients that the SEO for their websites does not use link building in an attempt to deceive search engines. This would potentially result in a manual or automatic Google penalty. So instead, our focus is to cover all aspects, including social media optimisation, content strategy, local SEO and NAP consistency, and technical and on-page SEO.
Having one quality link is more valuable than having many low authority links.
Content Strategy
Due to the ever-changing nature of most industries, Overt Digital Media offers ongoing updates to our client's websites. This ensures they get the best return on their investment from their SEO service.
Search engines love new content, so regular content updates will improve rankings and visibilty.
One of the most effective ways of adding new SEO optimised content is to publish a regular blog.
These can be case studies, company updates, industry news or thought leadership articles.
At Overt Digital Media, we can provide a professional blog writing service as part of your SEO package.
In addition, client's websites can be updated by adding articles that the use of different mediums, including podcasts and videos, can enhance.
Content is key for SEO
Good, engaging content is essential to help your website rank and convince visitors to purchase from you.
There are several key questions we will regularly ask. These include:
- What content is missing from your website
- Could we present the existing content more engagingly with videos, images or infographics
- Would a particular section benefit from a dedicated page?
- Could schema markup help Google understand the content better?
Challenging our clients is essential to get the best results from your SEO package. We work closely with our clients to understand their business and suggest new keywords and strategies. Improving the rankings is only half the battle. Convincing website visitors to become a lead or a customer is the key goal of anyone paying an SEO agency to optimise their website. This leads us to the final area of Conversion Rate Optimisation.
Conversion Rate Optimisation
The increase in the percentage of users or website visitors to follow the desired action is called "conversion rate optimisation".
We work with our clients to ensure that their website achieves its objectives and continues to improve.
A key way of doing this is building Artificial Intelligence rules that personalise the content and experience for each visitor. Artificial Intelligence has been shown to convert up to 19% more leads than websites without A.I.
You can read more about our A.I. websites here.
Website SEO Audit
Conducting a website SEO audit is a great way to understand how your website currently performs in search engine results. It is a comprehensive evaluation of your website’s content, structure, and performance.
By conducting a website SEO audit, you can identify areas of improvement and make necessary changes to improve your website’s visibility and ranking. It can also help you identify any technical issues that may be causing problems with your website’s search engine performance.
A website SEO audit can help you understand what changes need to be made to ensure that your website is optimized for search engine results. It can also provide you with insights into how to improve your website’s content, structure, and performance. By conducting a website SEO audit, you can determine which
Have more questions about SEO?
Read the answers to some of the common questions we get asked about search engine optimisation
Get search engine optimisation tips and insights from our SEO consultants
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