Why every new website needs an SEO service!
Getting your website built is only half the solution, you also need to get it to the top of Google
If you are a new business then a website is probably on your ‘to do’ list. In fact websites are seen as essential for companies. They are the foundation of your online presence, and allow you to tell the world who you are, what you do and why they should use your services rather than your competitors.
When you set up a new website (and a new business, for that matter), you will want to ensure that you give yourself the best chance of success. Marketing is one of the best ways to do this and digital marketing allows you to reach a much wider audience. You may also be thinking about search engine optimisation, or SEO. SEO is an ongoing service that requires an ongoing investment. As a result SEO may seem like an unaffordable luxury.
Things are likely to be tight for the first few months (or even longer) for your business as you grow, which means that you will be trying to find ways to keep costs down or spend less.
This often means that you cut back on some of the spending that may seem unnecessary. If you are planning on using an SEO agency, then you should be sure that this is not a waste of your money, considering that even an affordable SEO service will come at a price.
So why do you need an SEO service for your website?
The truth is, however, that without an SEO service, your website is going to be difficult for your prospective customers to find. With an SEO service your website will rise up the rankings for the search terms you want to be found for.
There are over a 1.9billion websites worldwide, which is growing every day. This means that getting yourself seen is more challenging than you realise. You can, especially when you are growing, find it hard to stand out from the crowd; every time you blend in, you are likely to miss out on potential sales and leads.
Very few companies offer a unique service. In fact, most customers have many competitors in their local area. Additionally many companies will promote their services in different areas. So as well as competing with other local companies you may also be competing with national companies in your village or town.
Click here to read more about the importance of SEO
What are the benefits of an SEO service
Having an SEO service for your new website will enable you to identify the main search terms that your customers type into Google and other search engines. It will also start to position your website in the Search Engine Results Pages (SERPs) whenever someone searches for those terms (or keywords) and increase the number of visitors to your website.
More visitors to your website will, invariably, mean more leads or sales for your company.
Increase the reputation of your brand
One of the main things that a brand needs to build (and keep maintaining, for that matter) is a reputation and a good one at that. Reputations help you secure clients and customers when you are just starting. They help to show those clients who may not have used you before that you can be trusted as a brand.
You are boosting your reputation by appearing in the Google search rankings, nice and high up.
When you add to that the fact that you will be trying hard to make a good impression, you will soon have a glowing database of happy customers.
How long will it take to get to the top of Google
Whilst an SEO service won’t get you to the top of Google immediately. In fact, it will take some time before you see the effect, between 3 to 6 months as a rule. Depending on how competitive your industry it may take longer.
How do you make sure your SEO service give you a good return on your investment?
Firstly, there are affordable SEO services available provided by agencies that specialise helping small businesses grow.
If you are looking for more customers locally, then look for an SEO agency with good local knowledge. Local SEO is a subset of SEO that focuses on specific geographic areas.
You can read more about Local SEO and how it works here.
There are also many things that you can do yourself to improve your rankings in Google. Read our recent article on affordable SEO services here article .
You can get more advice on SEO
You may not know precisely what it takes to design and populate a good website. However, an SEO agency is going to be able to help you to work this out. They are experts in all things SEO and marketing, which means that if you are still determining which is the right way to turn, they are going to be able to help you to make sure that you get there.
As you can see, there are many reasons why an SEO Service will be the right choice for your brand. All you need to do is find one that is the right fit for you, the writing you do, and the future you help you achieve.
Alternatively you can read some of our blogs on SEO below:
Conclusion
Search engine optimization (SEO) is essential for a new website because it helps to increase your website's visibility in search engine result pages (SERPs). SEO helps to ensure that your website stands out from the competition and increases the chances that users will click on your website when they perform relevant searches. SEO ensures that your website is properly optimized for the keywords and phrases that you want to target. This includes optimizing your titles, descriptions, and content for those phrases.
Additionally, SEO helps to increase your website's authority by driving more users to your website and increasing the quality of traffic. This helps to improve your website's reputation and trustworthiness, and makes it easier for users to find relevant information on your website.
Ultimately, SEO is essential to make it easy for potential customers to find your website on the internet
About Overt Digital Media
Overt Digital Media are a website design and SEO agency based in Christchurch on the outskirts of Bournemouth. We partner with small businesses to help them generate more leads and sales from their website.
We provide a range of that combine an affordable SEO service with a beautifully designed website. The result of this is that our customers not only get more visitors to their websites, they convert more of those visitors into customers.
If you need help getting more customers then please get in touch.
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