Getting regular reviews on Google is one of the best ways to boost your visibility, build trust, and generate more enquiries. Here’s a simple process you can follow to encourage your customers to leave feedback.

If you do not have a Google Business Profile you can download our free guide on how to set this up below:



>>> How to set up your Google Business Profile <<<

1. Ask at the right time

The best moment to ask for a review is straight after you’ve completed a job or provided a service, when the customer is most satisfied. Don’t leave it too long; strike while the experience is fresh in their mind.

2. Make it easy for them

Send your customer a direct link to your Google review page. If they have to search for you or click around, they’re less likely to leave a review. Keep it simple: one click, write a review.

To get the link, type in your company name (not website address) in the Google Chrome browser.  You will see your Google Business Profile:

3. Make it about the customer

Rather than just asking for something from the customer, have the request as part of a customer service process.  So start with something like, ‘I am just checking that you are still happy with the work we have done….’

This has the benefit of identifying any unhappy customers, avoiding any complaints, and allowing you to turn them around so that they feel valued.  This in turn, can lead to more word-of-mouth referrals.

4. Personalise your request

Whether you’re sending an email, text, or WhatsApp, use the customer’s name and mention the job you did. A personal touch makes people more likely to respond. 

Google’s review policies are very clear: businesses are not allowed to ask specifically for positive reviews, so choose who you ask carefully..

5. Follow up (but don’t pester)

Not everyone will leave a review the first time you ask. A polite reminder after a few days, and maybe a third one a week or so later, is perfectly reasonable. After that, leave it.

6. Show that reviews matter

When you receive a new review, reply to it and thank the customer. This not only shows appreciation but it is also good for your rankings in Google. 

7. Build it into your process

Make asking for reviews a standard step in your workflow. For example, when you send the final invoice or a thank-you message, include a link to your review page. Over time, this consistency will steadily grow your reviews.

Hopefully, the above will help you to get more reviews for your company and generate more enquiries for your business.  If you found this guide helpful you can download the guide below: