The 3 Most Important Marketing Priorities for Your Business

Forget doing everything, focus on marketing activities that actually drive leads and growth.

If you're like most small business owners, marketing can feel like a guessing game. You try a bit of social media here, a few Google Ads there, maybe even update your website occasionally, but you're never quite sure what's actually working. The truth is, successful marketing doesn't come from doing everything; it comes from doing the right things consistently.

Here are the three most important areas you should focus on to get real, measurable results from your marketing strategy.

1. Get Found – Optimise Your Local Visibility

Before you spend a penny on ads, make sure people can actually find you online. Your Google Business Profile (GBP) is your biggest local marketing asset; it's what appears when customers near you search for services like yours.

Make sure your profile is fully optimised:

Add photos, opening hours, and a short description using your main keywords.
Keep it updated with posts, offers, and reviews.
Check that your business name, address, and phone number are consistent across every platform (Google, Facebook, Bing, directories, etc.).

Doing this builds trust with both Google and potential customers — and it's often the easiest way to move up into the Google Map Pack, which gets around 46% of all local search traffic.

Your Google Business Profile

2. Build Trust – Collect and Showcase Reviews

No matter how good your website or ad campaign is, customers still check reviews before they get in touch. In fact, 93% of people read reviews before buying, and businesses with more positive reviews not only rank higher on Google, but they convert more visitors into enquiries.

Encourage happy clients to leave reviews after every job. Then reply to every single one, even the bad ones. That shows potential customers that you care about your service and your reputation.

If you're not sure where to start, set a goal to get 5 new Google reviews each month. It's one of the simplest (and cheapest) ways to boost your local visibility and trust.

3. Conversion Rate Optimisation – Optimise Your Website to Convert more Leads

Once people find you and trust you, your website has one job: to turn interest into action. That means it needs to load fast, look professional on mobile, and guide visitors towards your key calls to action (CTAs)— whether that's a phone call, contact form, or quote request.

A few quick wins:

Add clear "call now" or "get a quote" buttons throughout your site. But also add different CTAs for people who aren't quite ready to buy yet
Include testimonials or case studies near key service pages.
Make sure your contact details are easy to find.

Think of your website as your 24/7 salesperson , if it's not converting visitors, it's not doing its job.

Your website should aim for a minimum conversion rate of around 3-5% for your website. If it is not achieving that then consider overhauling it.

>>>Find out how A.I. can significantly increase your website's conversion rate<<<

In Summary

You don't need a huge marketing budget to get great results, just a focused plan:

Be visible locally.
Build trust with reviews.
Convert visitors into customers.

Do those three things consistently, and you'll see your leads grow month after month — without wasting money guessing what works.

Ready to strengthen your marketing strategy?

At Overt Digital Media, we help businesses across Christchurch, Bournemouth, and the New Forest get more local leads through better websites, SEO, and Google optimisation.

👉 Request your free 61-point website audit today and discover what's holding your marketi