Why you should change the content on your website

Your website is not a print brochure, don’t treat it like one! It should be constantly evolving to represent the changes in your business. It is likely that your business as evolved since you first established it. That didn’t happen overnight. Maybe you decided to focus on a specific aspect of your business or maybe you branched out and added new services.

These changes should all be represented on your website, otherwise how will people know what you actually do?

Your competitors will overtake you

Even if you don’t see the value in updating your website regularly, your competition do. They will be reaping the benefits of this, ranking higher on google, getting more customers and subsequently more referrals from those customers

You will get more website traffic

Updating your website with new and relevant content will result in more people visiting your website. This will invariably result in more leads and sales.  Read my previous blog to get 10 easy and cheap ways to increase your website traffic

Your website will convert more leads

The market is changing

Are you constantly answering the same questions every time you speak to a new customer? Well, guess what, before they ask you, they are typing those questions in to Google for an answer. You can capture these leads by answering these questions on your website. Having an FAQ section, helps you rank for these enquiries and has the added benefit of positioning you as an expert. When you start hearing new questions or objections regularly then update the FAQs accordingly

How often should you update your website?

This is a simple question to answer. You should update your website as often as you as you can, preferably every week. That could be adding a few more images (don’t forget the Alt tags), adding or adapting content or a new blog post. Assuming you have included the right keywords then this will lead to more traffic for your website

Conclusion

Think of your website as a living, breathing beast that needs constant attention. The best websites are those that receive constant attention.

The best website platforms have an easy to use Content Management System (CMS) that will allow even the least technical person to make simple changes.

Make updating your website a business priority. As with your marketing strategy you should plan ahead what changes you want to make and schedule time to make a few changes every week. If you do not have the time or ability to make changes consider outsourcing this function.

Monitor the impact this has on your traffic and the rankings for the keywords you are targeting and you will see the difference sooner rather than later.

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About Overt Digital Media

Overt Digital Media are a digital marketing agency that works with small businesses to increase the number of leads and customers they get from their online presence. We provide affordable websites, mobile apps and search engine optimisation.  We are based in Christchurch on the Dorset and Hampshire border we work with companies all across the UK but predominantly focus on Bournemouth, Southampton, Salisbury and the New Forest areas.



If you need help with your website or another aspect of your digital marketing then please get in touch.