Berkshire Car Care – Case Study
Launching a New Garage with a High-Performing Website
The Challenge
Berkshire Car Care is a new garage established by UberGT to expand its offerings into servicing, repairs, and detailing. While the team had all the technical expertise and facilities in place, what they didn't have was an online presence that could bring in customers and establish them in the local area from day one.
They needed a brand-new website, one that was clean, modern, and easy to use. More importantly, they needed it to appear in local searches so that people looking for MOTs, repairs, or detailing in the Reading and Berkshire area would find them quickly.
What We Did
We started from scratch, building a website that would reflect the professionalism and quality of the Berkshire Car Care brand. As part of our standard onboarding process, we worked closely with the team to understand the full scope of services they offered, their ideal customer, and what made them different from the average garage.
From there, we:
- Conducted Keyword research to understand what search terms would generate leads for the customer
- Planned the site structure to highlight key services such as MOTs, servicing, diagnostics, and detailing.
- Wrote all the content in a straightforward and easily understandable language that was optimised to convert website visitors into enquiries.
- Optimised the site for local SEO so it would show up for searches like "car servicing Reading" and "MOT near me."
- Provided a Blog writing service to help rank the site higher in Google for long tail keywords and to provide credibility for the client meaning that more website visitors convert into enquiries.
Everything from page titles to image names was carefully set up to support their visibility in search engines.
The Result
The website went live looking slick, simple, and professional, with clear calls to action and an easy booking process. But, looks aside, what mattered was performance. The client did not want just a 'pretty website', they wanted a website that would generate leads and help to launch and grow their business.
Within just a few weeks of going live, the site began ranking locally and generating a steady stream of enquiries. Customers were booking in for MOTs, asking for quotes on bodywork repairs, and even coming in for high-end detailing services, all off the back of online searches.
For a new garage with no online history, that's a huge win.
If you want more leads for your business, then complete the form below and reques a free website and SEO audit on your website:
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What the Client Said
"We were starting from zero with this brand, so having a strong digital presence from the beginning was vital. We knew that we needed a website that not only looked great but also generated enquiries for the garage.
We're now regularly getting enquiries from the new website, and it has paid for itself many times over."
Andrew Muggeridge, Berkshire Car Care
Final Thoughts
Unfortunately, many people view a website as a digital brochure that is merely there to 'prove they are real'. However, at Overt Digital Media, we believe that websites should not generate leads and enquiries for the companies they represent.
For Berkshire Car Care, getting the foundations right from day one has paid off. As the business grows, the site is already set up to scale with it.
If you're launching a new business or your current site isn't pulling its weight, we'd love to help you do the same.
If you want more leads for your business, then complete the form below and one of the team will be in touch to arrange a FREE consultation:
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