Steven Henderson runs a small property surveying firm in Berkshire. Like many surveyors and small business owners, he'd built his own website a few years back. It looked okay, but it didn't generate many leads and hadn't been updated in ages. He came to us wanting something more professional, but more importantly, something that actually worked.

The Problem

Steven's old site didn't bring in enough enquiries. It was difficult to update, slow on mobile devices, and didn't provide potential clients with a compelling reason to get in touch. Like many home-built or budget sites, it wasn't structured to convert visitors, lacked a proper traffic strategy, and didn't rank well in search.

These issues are incredibly common. Most websites generate very few leads because they're not designed to. There's no SEO in place. No clear call to action. There was also no focus on converting visitors into customers. Many business owners dismiss SEO or PPC due to the cost, but when executed correctly by a professional SEO or PPC agency, they will pay for themselves many times over.

The Solution

We rebuilt the Henderson Building Surveyors website on the Duda platform. This allowed us to create a fast, clean and mobile-friendly site. More importantly, Duda's personalisation engine allowed us to customise what visitors see based on location, time of day, or previous behaviour, making the user journey far more relevant and persuasive.

As well as optimising the website to rank higher on Google for the most appropriate search terms we also optimise the content and user experience to convert more website visitors to customers.

We also rewrote all the copy to appeal to prospective customers and convince them to get in touch. In addition, we added plenty of calls to action (CTAs) to make it easier for people to get in touch.

Everything was done with one clear goal in mind: generate more leads.

The Results

The impact was immediate. Leads started coming in from day one and have continued to grow steadily ever since. The website has now delivered over 1500 leads in just 18 months and continues to improve. It is now generating more than 120 per month.

Steven gets a detailed monthly report showing how many leads came through, how the site performed, and where improvements could be made. He also has access to Duda's Analytics tool, which enables him to track daily traffic and see exactly what is working.

Below is a screenshot showing the number of leads generated since December 2023

What Steven Says

"Having a website that consistently generates over 100 leads a month has completely changed the way I run my business. I'm now booking jobs months in advance, charging higher rates, and picking the work that suits me.  It's made a huge difference to my income and my work-life balance."

Steven Henderson, Owner of Henderson Building Surveyors

What We Say

"The team have done a brilliant job on this one. It's a perfect example of what can happen when you combine strong design, solid SEO foundations, and a smart platform like Duda. The personalisation tools, in particular, help convert far more traffic than a standard site ever could.

We have had similar results, although not quite as spectacular, with another Surveyor in Surrey who has had almost 800 leads from his website in the past 12 months"

Jon Richardson, Owner of Overt Digital Media

Ready to See What Your Website Could Be Doing?

If you're a surveyor and your website isn't bringing in enough leads, we should talk.

Get in touch today for a quick chat or request a free website and SEO audit to find out how you rank in your local area and what improvements could make all the difference.