Boost Your Online Visibility with Our Ultimate Guide to Keyword Research for SEO!

Are you a small business owner who wants to improve your online visibility and attract more customers to your website? Then you need to know about keyword research for SEO! By identifying the words and phrases that potential customers use to search for businesses like yours, you can optimise your website content and improve your search engine rankings.

At Overt Digital Media, we understand that small businesses often have limited resources for digital marketing. That's why we've created this ultimate guide to keyword research for SEO, with tips and tricks that are easy to understand and affordable to implement. So let's dive in!

Step 1: Brainstorming Keywords

The first step in keyword research is to brainstorm a list of words and phrases that are relevant to your business. Start with broad keywords like "affordable web design", "affordable SEO” “web designer", "SEO agency", "Bournemouth", and "Christchurch". Then use tools like Google's Keyword Planner to expand your list with related keywords and phrases.

Step 2: Analysing Your Competition

Next, take a look at your competitors' websites to see what keywords they are using. This can give you ideas for new keywords and help you identify gaps in your own content. You can use tools like Ahrefs or SEMrush to analyse your competitors' keywords and backlinks.

Step 3: Considering Long-Tail Keywords

Long-tail keywords are longer and more specific phrases that people use when searching for something online. These keywords tend to have less competition and a higher conversion rate because they are more targeted. For example, "affordable SEO agency in Bournemouth" is a long-tail keyword that might attract customers who are specifically looking for a local SEO agency.

Step 4: Using Keyword Tools

Keyword research tools like Google Keyword Planner or Ubersuggest can help you identify the search volume, competition level, and cost per click for each keyword on your list. This information can help you prioritise which keywords to target first and which ones to avoid.

Step 5: Optimising Your Content

Once you've identified your target keywords, it's time to optimise your website content. Make sure your keywords appear naturally in your page titles, headers, meta descriptions, and body text. But be careful not to overdo it - keyword stuffing can actually hurt your rankings.

Step 6: Monitoring Your Results

Finally, it's important to monitor your website traffic and rankings to see if your keyword strategy is working. Use tools like Google Analytics or Moz to track your progress over time and make adjustments as needed.

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