Background:

Angel Cars, owned and operated by Mike, provides an airport taxi service, taking people safely to and from airports and cruise terminals in the South of England. Based in New Milton.  Mike serves customers throughout the New Forest region, taking them to airports and seaports, whether they are travelling for business or pleasure.

Before engaging with us in November 2020, Mike relied heavily on repeat business from regular customers and word-of-mouth recommendations. While Mike had a Facebook page, it was rarely updated, and he didn't have a website. 

The Challenge:

As a sole trader in a highly competitive market, Mike needed to increase the number of enquiries he received significantly and had to compete with much larger companies that had bigger budgets. So anything he did had to work.  It wasn't enough just to have a pretty website.  The website had to generate high-quality leads and enquiries.

In November 2020, the UK was still under many restrictions due to the pandemic, and the travel industry was one of the sectors most severely affected.  Fortunately, Mike was very forward-thinking and decided to invest in a new website when many other companies were reducing their marketing spend and hunkering down.

This forward-thinking approach has now paid off significantly.

Our Approach - combining the power of an SEO optimised website and social media:

We knew that it would be challenging to generate new leads for an airport transfer service while many travel restrictions were in place and many people were deciding to 'staycation' at home. We proposed a two-pronged approach:

We designed and built a brand-new website for Angel Cars, tailored specifically to attract holidaymakers in the New Forest area looking for a reliable taxi service to either airports or cruise terminals.

Alongside the new website, we also took over managing Angel Cars' Facebook page. We started building and posting high-quality content consistently, several times a week.  These posts were a mix of service promotions, testimonials, and community-focused posts. In addition to merely posting, we also shared these posts in various community groups on Facebook to increase their reach among prospective customers.

We also regularly updated the new website, ensuring that it remained fresh and continued to generate enquiries. 

The Results - "More leads than we can handle":

Despite launching during a very challenging period, Mike saw a steady increase in enquiries almost immediately.  From a standing start, Angel Cars now receives on average several enquiries per day, with peak times seeing significantly higher volumes, sometimes to the point where Mike finds it challenging to manage the demand.

Mike says:

"Working with Overt Digital Media has completely changed my business. Having a steady, reliable flow of enquiries from my website and Facebook page means I'm often fully booked and sometimes struggle to keep up with demand, which is an amazing problem to have. I couldn't be happier with the professionalism, responsiveness, and overall value they provide."