Google Maps SEO

Jon Richardson • April 19, 2024

What is Google  Maps SEO and should I be doing it?

Want to Increase the number of local customers? Take a Look at These SEO Tips!


Does your business cater to a specific region? If you dream of attracting more customers from your local area, optimising your website so your business appears higher on the Maps Pack is critical. This process is called Google Maps SEO, although many people call it Local SEO (Search Engine Optimisation).


Should your business utilise Google Maps SEO?


That depends primarily on whether your business services the local community or whether you are trying to attract customers from all over the world.  If you are focused on attracting customers from your local area then Google Maps SEO will make your business much more visible and prominent in the local area.


When people search for local businesses, they typically use keywords that include the name of the product or service they need and the surrounding area. For example, a potential customer might search for "web designers in Christchurch" or "restaurants near Bournemouth". Google Maps SEO (Search Engine Optimisation) helps ensure your business listing appears at the top of these search results.

A recent survey found that 77% of respondents used Google Maps to find 'near me' services and businesses. The majority of those searches are conducted on a mobile device.


If your company provides a service that must be delivered in person, such as a plumber, locksmith, bar or restaurant, then appearing higher on Google Maps will certainly help you attract more customers from your local area.




Who searches on Google Maps?


Over a billion people use Google Maps every month for various reasons, such as to get directions or to find a nearby company. Those searching for nearby products or services have usually decided to purchase the service they are searching for and are now looking for a local provider. They are searching on Google Maps because proximity is a critical factor in deciding who to purchase from.



A search on google maps for web design agency in Christchurch showing Overt Digital Media as the top listed agency.

What is the Maps Pack


The map pack, also sometimes called the local pack or Google 3-pack, is a crucial element on Google's search results page. It appears prominently at the top of the page whenever a user searches with local intent. This means searches like "restaurants near me" or "web designers in Christchurch" will trigger the map pack to appear.


The map pack functions by using your location data or the keywords in your search to pinpoint businesses most relevant to your needs. It then displays a shortlist, typically consisting of three business listings. Each listing provides essential details about the company, including its name, address, and star rating based on customer reviews. The business category (e.g., restaurant, plumber) is also included, and you may even see contact information or the distance of the business from your current location.


You can be directed to a more detailed view of the business on Google Maps by clicking on a specific listing within the map pack. This detailed view lets you get directions to the business, explore photos and customer reviews, or visit the business's website directly. Overall, the map pack is a convenient and time-saving tool for users to find local businesses that match their immediate search requirements. For businesses themselves, a high ranking within the map pack translates to increased visibility and the potential to attract a broader customer base.


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How do you ensure that your website ranks highly on Google Maps?


By implementing these strategic steps, you can watch your website climb the local search rankings and draw in customers from across your local area.


1. Get Your Google Business Profile and Other Listings Optimised


Your Google Business Profile acts as your digital storefront, so it's crucial to optimise it thoroughly. Begin by claiming and verifying your profile, ensuring all your business information – name, address, phone number, website – is accurate and up-to-date. Regularly update your profile with fresh details like upcoming events or special offers. Don't forget to include high-quality photos that showcase your business and its offerings.


Next, you will want to consider local citations. These are online mentions of your business name, address, and phone number (NAP) across various directories and websites. The more consistent your NAP is across these platforms, the stronger your local SEO signal becomes. Search for relevant online directories in your area and ensure your listing information is accurate. Consider utilising a local SEO agency to streamline this process for you.



A Google Business Profile listing for Overt Digital Media a web design and SEO agency in Christchurch

2. Carry Out Local Keyword Research


One thing you need to consider when it comes to local SEO is understanding what your target audience craves online. Keyword research becomes your treasure map, guiding you towards the keywords with the most local search potential. Instead of just vying for generic terms like "bakery," think specific and geographically relevant. Imagine you run a bakery in Christchurch, brimming with delicious treats. Instead of a single keyword battleground, target terms like "best bakery near Bournemouth Pier" or "fresh bread delivery Christchurch." Don't stop there! Explore long-tail keywords like "vegan treats bakery Christchurch" or "birthday cake bakery near me" to attract customers with specific needs. 


By incorporating these local gems throughout your website – strategically included in page titles, meta descriptions, and content – a web designer can transform your website into a beacon for local searchers. Remember, the more specific your keywords, the more likely you are to connect with customers actively seeking what you offer.


To learn more about keyword research, read our recent blog:


blog on keyword research by an SEO agency in Christchurch

3. Make Sure Content is Relevant Locally


Never underestimate the power of content. Think of it as engaging conversations you have with people within your local area. What are they interested in? What questions do they have? Create blog posts highlighting upcoming community events, like the charity car wash or the opening of the new dog park. People love to support local businesses that are invested in their community.


However, don't stop there. Showcase your expertise by authoring articles that highlight the local community and resources. Are you a bakery that sources free-range eggs from a nearby farm? Shout it from the rooftops, which could mean highlighting it on your website. People like to support local businesses.


Finally, informative guides related to your industry are a goldmine. Imagine you're a garage based in Mudeford. Craft a blog post on avoiding salt damage in the sea air. This positions you as a trusted resource and establishes your authority within the community. By adding these local elements to your content, you're not just creating informative pieces; you're building trust and connections with potential customers in your area.


4. Carry Out Local Link Building


Backlinks are essentially links from other websites that point back to yours. The more high-quality local backlinks you have, the more trustworthy and relevant your website appears to search engines. So, how do you build these local connections? Partner with complementary businesses in your area for guest blogging opportunities.


Imagine you run a bike shop – you could write a guest post for a local fitness centre's website about the best cycling routes in the New Forest. This positions you as an expert and exposes you to a relevant audience. Additionally, get listed on community websites or online directories relevant to your industry. Does your town have a website with a business directory? Make sure your listing is up-to-date. By building these local backlinks, you're essentially telling search engines that you are trusted in the area and the community. This can significantly boost your local SEO authority and attract more customers from your own area.


5. Take Care of Your Online Reviews


Harnessing the power of customer reviews can be a game-changer for your online presence. By actively encouraging satisfied customers to share their positive experiences on platforms like Google Business Profile and others, you enhance your credibility and boost your visibility in local search results.


It's essential to embrace both positive and negative feedback. Positive reviews serve as powerful endorsements of your business. In contrast, negative reviews provide valuable opportunities for improvement and showcase your dedication to customer care.

Remember, every interaction with a customer review is a chance to strengthen your brand reputation and build trust within your community. Respond promptly and professionally to all reviews, demonstrating your commitment to addressing customer concerns and delivering exceptional service.


If you're ready to maximise the impact of customer reviews on your business, consider implementing a comprehensive review management strategy. Our team can help you streamline the review collection process, optimise your responses, and leverage feedback to drive meaningful growth.


Don't underestimate the influence of customer reviews on your success. Seize the opportunity to cultivate a positive online reputation and stand out from the competition. 


6. . Keep on Track with Progress Monitoring


SEO is not a one-time task but an ongoing task of experimentation and refinement. To ensure your efforts yield the desired results, it's essential to track your progress meticulously.


Leveraging powerful website analytics tools can give you invaluable insights into your website's performance. Monitor key metrics such as website traffic, keyword rankings, and conversion rates to gauge the effectiveness of your SEO strategies.


Identify which tactics have the most significant impact and double down on those efforts. Simultaneously, pinpoint areas where improvements can be made and tailor your approach accordingly. This data-driven approach will enable you to continuously optimise your SEO strategy and stay ahead of the curve.


Finally In conclusion,


mastering Google Maps SEO can revolutionise your online presence and drive tangible results for your business. By implementing the strategies outlined above, you'll pave the way for increased visibility and traffic within your target region. Remember, local SEO success is not instantaneous; it requires dedication, consistency, and a commitment to providing genuine value to your local audience.

As you embark on this journey, keep in mind that continuous improvement is key. Regularly monitor your performance, adapt to algorithm changes, and fine-tune your strategies to stay ahead of the competition.


If you're ready to take your local SEO efforts to the next level and uncover hidden opportunities for growth, consider requesting a comprehensive audit of your Google Maps presence. Our team of experts will assess your current strategy, identify areas for improvement, and provide tailored recommendations to help you achieve your business goals.


Don't let your competitors steal the spotlight. Seize the opportunity to elevate your online visibility and dominate the local search landscape. Request your audit today and unlock the full potential of Google.


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How to immediately respond to every lead and get more customers

By Jon Richardson • April 11, 2026
Let’s be honest: you’re probably tough to contact That’s not a criticism. It just means you’re successful. Whether you’re a solicitor in Christchurch, a high-end salon owner in Bournemouth, or a trade specialist in the New Forest, you’re busy, in meetings, on-site, and focused on the work that keeps your business running. Here’s the issue: while you’re focused on your work, you’re missing new opportunities. When a contact form goes unread for hours, or a call goes to voicemail, you’ve effectively lost that lead you have worked so hard for. In today’s world, the fastest responder wins—not just the one who offers the best service. If you slow your sales process, you could lose leads before you even speak with them. The Brutal Reality of "Speed to Lead" People expect quick answers. If someone in Bournemouth needs a service at 7:35 PM on a Saturday, they want their problem solved right away or at least to know that someone will help as soon as possible. Your chances of converting a lead drop by 80% if you wait more than ten minutes to respond. By the time you finish a coffee or a client call, your lead may already have contacted someone else. If you’re not the first to answer or reply, you risk losing out. Today’s customers see slow responses as unreliable. If you take two days to respond to a quote request, they might think the whole job will take much longer. The Manual Bottleneck: Why You Are the Problem Most business owners we meet at Overt Digital Media value their personal touch. They like to answer emails themselves and to be the voice on the phone. But this approach may slow your growth. Think about your current process: A potential customer fills out a form on your website. An email notification lands in your inbox (among 50 other emails). You see it 45 minutes later while grabbing lunch. You tell yourself, "I'll reply when I get back to the office." You get back to the office, get distracted by an urgent issue, and finally reply at 6:00 PM. By 6:00 PM, that lead has already booked a consultation with another s eo agency in Christchurch or a different local provider who has a system in place to catch them instantly. Manually following up is tiring and inconsistent. It often makes you switch tasks, breaking your focus and lowering productivity. You end up doing admin work for free and missing out on income. Enter the 24/7 Gatekeeper: The AI Receptionist The most common problem is missing phone calls. You might be on another call, driving, or simply taking a break from work. Voicemail rarely works for leads. Fewer than one in ten people leave messages; most just hang up and call someone else. This is where an AI Receptionist comes in. Unlike a traditional answering service, which just takes a name and number. An AI receptionist can actually handle the inquiry. It can answer questions, qualify leads, and even book an appointment directly in your calendar. Picture a client calling your business at midnight. Instead of no going through to voicemail, they reach an intelligent assistant who answers their questions and books a meeting for Monday morning. You wake up to a full calendar, and your client feels confident. This is how you stay ahead without answering every call yourself. Book a demonstration of our AI Receptionist

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Stop Paying for Marketing That Doesn't Work: A Simple Guide to Getting More Enquiries We have all been there, £2000 spent and no calls! You hand over thousands of pounds to someone who promises to "get your website to the top of Google." A few months pass. Maybe you get a fancy report every month. But when you check your phone? Silence. No calls. No enquiries. No new customers walking through the door. It's the single most frustrating problem facing small business owners. You're working flat out, doing a brilliant job for your customers, but the marketing side feels like throwing money into a black hole. The truth is, most marketing doesn't fail because it's poorly done. It fails because it's not focused on the right goal, i.e. making your phone ring. Why Your Marketing Budget Disappears Without Results Let's be honest about what usually happens when small businesses try to market themselves. Someone sells you on Facebook ads. You spend £50 a day for a month. You get hundreds of clicks, maybe thousands of "impressions" (whatever those are). The report looks impressive. But you can count the actual enquiries on one hand, and half of them are time-wasters. Or maybe you paid for a fancy website redesign. It looks gorgeous. Your mate said it's "really professional." But six months later, you're still getting the same trickle of enquiries you had before. The issue isn't that these things never work. The real problem is they're often sold as if they're the whole answer, when they're just part of the bigger picture. You don't just need more website visitors; you need more people calling you or filling out your contact form. ​ Most marketing agencies make their money from monthly retainers and big upfront fees. They're incentivised to keep you paying, not necessarily to get you results. That's not a conspiracy theory: it's just the way the industry works. What Actually Brings In Enquiries (Without Breaking the Bank) Now, let's look at what actually works for real businesses serving real customers. Make It Stupidly Easy to Find You When someone searches "plumber near me" or "accountant in Bournemouth," you want to show up. Not necessarily with a paid ad: with a proper listing that shows you're local, legitimate, and available. Your Google Business Profile is free. Completely free. Yet most small businesses either don't claim it or leave it half-finished. Make sure yours has: Your actual phone number (not just a contact form) Current opening hours Recent photos of your work or premises Responses to any reviews, good or bad This one step brings in more quality enquiries than most paid ads, because people searching are already interested in your services. You're not interrupting them; you're providing the answer they need.

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By Jon Richardson • December 7, 2025
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