What is Google  Maps SEO and should I be doing it?

Who searches on Google Maps?

Over a billion people use Google Maps every month for various reasons, such as to get directions or to find a nearby company. Those searching for nearby products or services have usually decided to purchase the service they are searching for and are now looking for a local provider. They are searching on Google Maps because proximity is a critical factor in deciding who to purchase from.



What is the Maps Pack

The map pack, also sometimes called the local pack or Google 3-pack, is a crucial element on Google's search results page. It appears prominently at the top of the page whenever a user searches with local intent. This means searches like "restaurants near me" or "web designers in Christchurch" will trigger the map pack to appear.

The map pack functions by using your location data or the keywords in your search to pinpoint businesses most relevant to your needs. It then displays a shortlist, typically consisting of three business listings. Each listing provides essential details about the company, including its name, address, and star rating based on customer reviews. The business category (e.g., restaurant, plumber) is also included, and you may even see contact information or the distance of the business from your current location.

You can be directed to a more detailed view of the business on Google Maps by clicking on a specific listing within the map pack. This detailed view lets you get directions to the business, explore photos and customer reviews, or visit the business's website directly. Overall, the map pack is a convenient and time-saving tool for users to find local businesses that match their immediate search requirements. For businesses themselves, a high ranking within the map pack translates to increased visibility and the potential to attract a broader customer base.

How do you ensure that your website ranks highly on Google Maps?

By implementing these strategic steps, you can watch your website climb the local search rankings and draw in customers from across your local area.

1. Get Your Google Business Profile and Other Listings Optimised

Your Google Business Profile acts as your digital storefront, so it's crucial to optimise it thoroughly. Begin by claiming and verifying your profile, ensuring all your business information – name, address, phone number, website – is accurate and up-to-date. Regularly update your profile with fresh details like upcoming events or special offers. Don't forget to include high-quality photos that showcase your business and its offerings.

Next, you will want to consider local citations. These are online mentions of your business name, address, and phone number (NAP) across various directories and websites. The more consistent your NAP is across these platforms, the stronger your local SEO signal becomes. Search for relevant online directories in your area and ensure your listing information is accurate. Consider utilising a local SEO agency to streamline this process for you.



2. Carry Out Local Keyword Research

One thing you need to consider when it comes to local SEO is understanding what your target audience craves online. Keyword research becomes your treasure map, guiding you towards the keywords with the most local search potential. Instead of just vying for generic terms like "bakery," think specific and geographically relevant. Imagine you run a bakery in Christchurch, brimming with delicious treats. Instead of a single keyword battleground, target terms like "best bakery near Bournemouth Pier" or "fresh bread delivery Christchurch." Don't stop there! Explore long-tail keywords like "vegan treats bakery Christchurch" or "birthday cake bakery near me" to attract customers with specific needs. 

By incorporating these local gems throughout your website – strategically included in page titles, meta descriptions, and content – a web designer can transform your website into a beacon for local searchers. Remember, the more specific your keywords, the more likely you are to connect with customers actively seeking what you offer.

To learn more about keyword research, read our recent blog:

3. Make Sure Content is Relevant Locally

Never underestimate the power of content. Think of it as engaging conversations you have with people within your local area. What are they interested in? What questions do they have? Create blog posts highlighting upcoming community events, like the charity car wash or the opening of the new dog park. People love to support local businesses that are invested in their community.

However, don't stop there. Showcase your expertise by authoring articles that highlight the local community and resources. Are you a bakery that sources free-range eggs from a nearby farm? Shout it from the rooftops, which could mean highlighting it on your website. People like to support local businesses.

Finally, informative guides related to your industry are a goldmine. Imagine you're a garage based in Mudeford. Craft a blog post on avoiding salt damage in the sea air. This positions you as a trusted resource and establishes your authority within the community. By adding these local elements to your content, you're not just creating informative pieces; you're building trust and connections with potential customers in your area.

4. Carry Out Local Link Building

Backlinks are essentially links from other websites that point back to yours. The more high-quality local backlinks you have, the more trustworthy and relevant your website appears to search engines. So, how do you build these local connections? Partner with complementary businesses in your area for guest blogging opportunities.

Imagine you run a bike shop – you could write a guest post for a local fitness centre's website about the best cycling routes in the New Forest. This positions you as an expert and exposes you to a relevant audience. Additionally, get listed on community websites or online directories relevant to your industry. Does your town have a website with a business directory? Make sure your listing is up-to-date. By building these local backlinks, you're essentially telling search engines that you are trusted in the area and the community. This can significantly boost your local SEO authority and attract more customers from your own area.

5. Take Care of Your Online Reviews

Harnessing the power of customer reviews can be a game-changer for your online presence. By actively encouraging satisfied customers to share their positive experiences on platforms like Google Business Profile and others, you enhance your credibility and boost your visibility in local search results.

It's essential to embrace both positive and negative feedback. Positive reviews serve as powerful endorsements of your business. In contrast, negative reviews provide valuable opportunities for improvement and showcase your dedication to customer care.

Remember, every interaction with a customer review is a chance to strengthen your brand reputation and build trust within your community. Respond promptly and professionally to all reviews, demonstrating your commitment to addressing customer concerns and delivering exceptional service.

If you're ready to maximise the impact of customer reviews on your business, consider implementing a comprehensive review management strategy. Our team can help you streamline the review collection process, optimise your responses, and leverage feedback to drive meaningful growth.

Don't underestimate the influence of customer reviews on your success. Seize the opportunity to cultivate a positive online reputation and stand out from the competition. 

6. . Keep on Track with Progress Monitoring

SEO is not a one-time task but an ongoing task of experimentation and refinement. To ensure your efforts yield the desired results, it's essential to track your progress meticulously.

Leveraging powerful website analytics tools can give you invaluable insights into your website's performance. Monitor key metrics such as website traffic, keyword rankings, and conversion rates to gauge the effectiveness of your SEO strategies.

Identify which tactics have the most significant impact and double down on those efforts. Simultaneously, pinpoint areas where improvements can be made and tailor your approach accordingly. This data-driven approach will enable you to continuously optimise your SEO strategy and stay ahead of the curve.

Finally In conclusion,

mastering Google Maps SEO can revolutionise your online presence and drive tangible results for your business. By implementing the strategies outlined above, you'll pave the way for increased visibility and traffic within your target region. Remember, local SEO success is not instantaneous; it requires dedication, consistency, and a commitment to providing genuine value to your local audience.

As you embark on this journey, keep in mind that continuous improvement is key. Regularly monitor your performance, adapt to algorithm changes, and fine-tune your strategies to stay ahead of the competition.

If you're ready to take your local SEO efforts to the next level and uncover hidden opportunities for growth, consider requesting a comprehensive audit of your Google Maps presence. Our team of experts will assess your current strategy, identify areas for improvement, and provide tailored recommendations to help you achieve your business goals.

Don't let your competitors steal the spotlight. Seize the opportunity to elevate your online visibility and dominate the local search landscape. Request your audit today and unlock the full potential of Google.