There are many reasons why you should consider building a new website
A company's website is often the first point of contact for potential customers. It serves as an online storefront, providing information about products or services, and making it easy for website visitors to make a purchase or enquiry. In today's digital age, having a website is essential for any business that wants to be competitive.
However, there are around 1.9 billion websites in existence today. So just having a basic website is not going to cut it nowadays. Your website should be beautifully designed with valuable content to keep your visitors engaged and convince them to become customers.
If you already have a website over two years old, you should consider building a new one for several reasons.
First and foremost, technology changes and your website may be built on an old platform or have unsupported plugins. At the very least, you will be missing out on the benefits provided by new website innovations.
It is also likely that your business has changed in the past few years, and the content on your website may have needed to catch up with those changes. Therefore, a refresh of the content of your website could be overdue.
A new website can also increase your company's visibility and reach. A well-designed and optimised website will rank higher in search engine results, making it more likely that potential customers will find the company. This can lead to an increase in website visitors, which can translate into more sales or leads. In addition, a new modern website can be designed to be mobile-friendly, which is crucial as more and more people access the internet via their smartphones.
There have been many innovations in
website design over the past few years, improving the user experience. A website that is easy to navigate and provides the information visitors need quickly and efficiently will keep them engaged and more likely to convert them into customers. A new website can be designed with the user in mind, using user experience (UX) best practices to make it easy for visitors to find what they need.
Artificial Intelligence is one of the more exciting developments in website design.
Read more about A.I. for websites
New content on your website can help establish you as a thought leader in your industry. Your website can be used to share valuable content, such as blog posts, infographics, and white papers, that educate and inform visitors. This can help establish you as an expert in your field and build trust with potential customers.
A new website can take advantage of new technologies and trends. The web is constantly evolving, and a website that is several years old may be using outdated technologies or design elements. A new website can be built using the latest technologies and trends, such as artificial intelligence, responsive design, or video, which can increase engagement and conversions.
You can
read more about the latest developments in website design.
If you would like to know more about how a new website can benefit your business then complete the form below and one of our web designers will be in touch
Search Engine Optimisation (SEO) for your New Website
Search Engine Optimisation (SEO) is an essential component of any successful website. It is the process of making your website rank higher in search engine results pages (SERPs) such as Google, Bing and Yahoo. SEO is essential to ensure that your website will be at the top of Google for the terms your potential customers search for.
Below are some of the benefits you will receive by adding an SEO service to your new website
SEO Increases Website Visibility and Traffic
One of the main benefits of SEO is that it increases the visibility of your website in search engine results pages. This leads to more visitors to your website, which can ultimately lead to more leads and sales.
SEO is Cost-Effective and Affordable
Whilst SEO comes with a cost and can seem expensive, it is actually a cost-effective way to drive targeted traffic to your website. Unlike paid advertising, SEO is a long-term strategy that provides sustainable results over time.
SEO Builds Trust and Credibility
SEO helps to build trust and credibility for your brand by improving your visibility in search engine results pages. When your website appears on the first page of search results, it can be perceived as a more reputable and trustworthy source of information.
SEO Gives a Competitive Edge
In today's digital age, having a strong online presence is essential for any business. SEO can give your new website a competitive edge by helping it to rank higher in search engine results pages.
Why you should choose a local agency for your new website and SEO service
When building a new website and implementing an SEO strategy, it is best to work with a local agency. Here are a few reasons why:
Better Service:
Working with a local agency generally provides a better experience. This is because local agencies have a much better understanding of the local market and can tailor their services to meet the specific needs of your business. This can include understanding the local market and competition.
Better Communication:
Meeting your web designer or SEO consultant in person improves communication which is very beneficial when building a new website. It enhances collaboration and the understanding of your business goals and objectives. It also allows for better problem solving and decision making.
Better Understanding of Local SEO:
A local agency will have a better understanding of the local SEO landscape and how to optimise your website to rank well in local search results. A local SEO agency will be familiar with the directories and citations that are important for local SEO and the keywords that are relevant to the specific areas you are targeting.
Easier to Build Relationships:
Working with a local agency makes it easier to build long-term relationships. Local agencies are invested in the success of their clients and are often more responsive to their needs. This is particularly important regarding SEO, which is a long-term process requiring ongoing attention and work.
Local Agencies are more invested in your success.
Referrals and recommendations are important for every business. Website designers and SEO agencies are no different. A local agency will be more focused on providing a better service as it could lead to more recommendations and referrals for them.
Support Local Economy:
By working with a local agency, you can help to support the local economy. Small businesses are the backbone of local communities. By choosing to work with a local agency, you can help keep jobs and revenue in your area.
Conclusion
Building a new website can significantly benefit a company. It can increase visibility and reach, improve the user experience, establish the company as a thought leader and take advantage of new technologies and trends.
Additionally, SEO is an essential service for a new website. It increases visibility, drives targeted traffic and builds trust and credibility for your business. It will give you a competitive edge. By implementing an effective SEO strategy, you can help your new website to achieve its full potential and reach your business goals.
There are many advantages to working with a local agency when building your new website and implementing an SEO strategy. Generally speaking, you will get a better service from an agency that is invested in your success and who knows the local SEO trend and terms
